Do I really need to continue? Why is prioritizing is such an art and why is it so under valued?

The answer is quite simple. No one wants to say no to a client in fear of losing the client. If your clients barks loud, then you will do what ever it is in your power to make them happy. The only problem with that mentality, is it makes it so your other clients, or the base product itself suffer. You cannot properly survive while jumping from tiny project to tiny project. You cannot honestly think that your products will have quality or reliability when jumping from here to there.

When prioritizing, you need to constantly evaluate:

1. What projects are currently open
2. What have you promised to all other clients
3. What is truly the most important

It is a sad fact that point number three is the hardest on the entire list. Now I could go on for hours on how to properly prioritize, with tips and examples but I need to get back to work.

I cannot let my priorities get out of whack!